Meet iBooks Author – the future of publishing

How many of us remember dragging a heavier-every-year backpack to and from school? My guess is that memory is with every single one of us. According to medical experts like the American Academy of Pediatrics, people – particularly kids – should carry no more than 20% of their body weight in a backpack, which means that most middle and high school kids are at risk for spinal injury from carrying all those textbooks in their  packs.

(c) Apple iBooks

The fix is here: it’s called iBooks. 

On May 17, news hit the wires of an agreement between Houghton Mifflin Harcourt, the History Channel, and Apple to create new social studies textbooks using iBooks. What this says is that textbooks – and backpacks – are going to get lighter. And they’re going to get even more engaging, given the level of interaction possible with content created for the iPad. Apple is devoting a significant amount of effort to driving iBooks adoption in the textbook market.

If you’re a content creator, what does this tell you?

You need to know iBooks Author.

We recently added an iBooks Author course to our training calendar, taught by our top creative-apps instructor, Sean Cooke. This 2-day class will turn you into an interactive content-creation wizard, and its price will let you see a return on your tuition investment the first time you use it for a project. 

If you’re a designer, iBooks Author will turn you into an in-demand book expert. If you’re a writer, iBooks Author will make you an even more powerful content guru. If you’re a web developer, you’ll be able to take the outstanding visual environments you build for the web and deliver them in iBook form.

We’ve got a class this week – Thursday, May 24 and Friday, May 25 – that still has a couple of seats available. What better way to kick off your Memorial Day weekend than by learning iBooks Author? Make your summer sizzle with demand for your expertise in creating arresting, engaging, immersive iBooks experiences.

Learn iBooks Author this week.

Celebrate your increased business for the rest of the year!

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