In this weeks post: Linkedin, SEO, Leadership & More!

From BusinessInsider.com13 New Ways To Make Your LinkedIn Profile Irresistible

If you haven’t touched your LinkedIn profile in months or years, it’s time to take action. Think of it like a makeover for your professional image. The site has steadily transformed its profile pages from simple resumes to a smorgasbord of interactive tools for job seeking and networking.

 

From SearchEngineJournal.com, How to Teach Yourself SEO

So, you want to learn what all those techie-types are referring to when they talk about link building, anchor text, title tags, and on-site optimization? Welcome to the SEO club! Teaching yourself SEO can be a challenging process, but it’s not impossible. Take a look at the following step-by-step plan and then get started. Remember, SEO changes every day, so there’s no time like the present to get started learning!

 

From Inc.com, 5 Biggest Leadership Lessons From 2012

It’s been quite a year for leadership lessons. Any one of a multitude of events in 2012 (Hurricane Sandy, The London Olympics, Benghazi and its fallout) would provide a case study in how to lead–and sometimes, sadly, how not to. Check out the top five leadership lessons from 2012:

 

From iMediaconnection.com, When Social Media is (and isn’t) the Answer

Marketers today are obsessed with using social media as a way of building brand awareness and generating traffic to their websites. But is it really worthwhile for every marketer to frantically tweet and update their company’s Facebook status every day? Does it necessarily translate into higher traffic and increased conversion?

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