Super Bowl Special: Winners & Losers for Marketing at the Super Bowl and MORE!

From MarketingLand.com, Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out

The Baltimore Ravens just beat the San Francisco 49ers to win Super Bowl XLVII in a game that came down to the final seconds. But online, the social network showdown belonged to Twitter in a dominating win over Facebook, Google+ and all other social networks. This is a huge change from last year’s Super Bowl, when Twitter and Facebook both tied with only eight mentions out of a total of 59 counted national commercials.

From AdAge.com, Marketers Jump on Super Bowl Blackout With Real-Time Twitter Campaigns

CBS’s broadcast of the Super Bowl was thrown into confusion and delay in the third quarter on Sunday when power in half of the Mercedes-Benz Superdome went out, prompting a surge of attempts at humor on Twitter, temper tantrums on the sideline and a decision by the network to let commentators riff without commercial break. Some quick-thinking brands, however, jumped into the disarray. Bud Light and Speed Stick bid on promoted tweets pegged to the term “power outage,” so people who searched for that phrase saw their tweets.

 

From Linkedin.com, What if the winner of the 2013 Super Bowl was Social Media?

Yesterday’s Super Bowl was an exciting game: the Ravens beat the 49ers by a mere 3 points, there was a 15-minute power outage, and Beyoncé proved all the doubters wrong by delivering an authentic halftime show. And yet, in my opinion, the biggest game-changer (pun intended) was the role social media played in Super Bowl advertising.

 

From TheNewYorkTimes.com, Super Bowl Ads Speak to a Generation. But Which One?

The commercials that CBS broadcast nationally during the game were, by and large, disappointing. They represented a missed opportunity for marketers and agencies to demonstrate that they had at least some understanding of how contemporary consumers think and behave.

 

From Adweek.comHow Advertisers Can Stoke Super Bowl Buzz Year Round

The magic of the Super Bowl ad spectacle is that rare alchemy of reach, receptivity and community. Don’t underestimate the power of community; at a time when we are more plugged in than ever through email, Twitter and Facebook, what many of us actually yearn for is to feel really connected. That’s the feeling we get when we’re sitting around the living room with family and friends, engaged in a common experience—like the Super Bowl. But if you want to achieve Super Bowl-sized results all year, radio is the only medium that delivers a Super Bowl kind of reach, receptivity and community year round.

 

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