The Rise of the Infographic: 4 Reasons to Join In

Visualizing information is not a new concept – just ask a photographer, filmmaker, painter, sculptor, or map maker. What is new in the 21st century, though, are both the access to data and the availability of imaging tools that can turn that data into a high-impact visual.

infographic of infographics

(c) 2011 Ivan Cash

This particular infographic-of-infographics was created by Ivan Cash, and has been shared across the web by outlets as vast and varied as Mashable, Good, and BuzzFeed.

If you’re doing business on the web – even if you’re only using the web to attract and connect with customers and potential customers – using visuals to communicate adds impact to your message. Have you thought about using visuals to illustrate the success of a project, or a client? How about an infographic that breaks down the insights gained from data you collected during an engagement?

Here are the four reasons we recommend creating infographics for your website, your white papers, and your presentations:

#1: Infographics can clearly explain a complex issue

Not everyone is able to drill in on a spreadsheet full of data and fully understand what it means. You can try to put it in words, but even that approach can have people glazing over by the end of the first paragraph, even if you’re using bullet points. Making it visual – a bar graph, a pie chart, a percentage list, or a Venn diagram – will give that data both clarity and impact.

#2: They can be read quickly

This is the “picture is worth 1,000 words” aphorism in action. Many people are visual learners, and will not absorb information transmitted only with text. Also, you can look at a visual representation of something and know immediately what it means. For example, if I wanted to tell you how a group of 100 people scored on an assessment, I could write up a report … or simply present you with a pie or bar chart based on scoring percentage.

#3: Infographics practically scream “share me!”

A great infographic, one that’s visually appealing and shares information in a fun/useful way, can become a terrific viral marketing tool. People love to share images – can you say “Pinterest”? – so giving your audience (your customers, your prospects, your colleagues) something great to share can pull in a lot of attention and web traffic.

#4: Infographics are media magnets

If you’re trying to get media attention for your company, your project, your cause, using infographics to talk about what you’re doing can quickly snag a reporter or editor’s eye. If you’re planning a PR campaign, make infographics a key part of it, including them in your press releases and media kit and across your social media networks.

If you’d like to start building infographics, all you need is a data-set and an image-making tool like Photoshop or InDesign. If you need some help with that, give us a call. We’ve got data geeks who can help you collect data, and design experts who can help you figure out how to create compelling visuals from it.

 

 

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