From Entrepreneur.com, 10 Online Marketing Trends for 2013
Online marketing in 2012 could be summed up in a few words: mobile, big brands and Google updates. As we look back at the events and advancements that shaped last year in online marketing, naturally we should look forward and wonder what 2013 will have in store. While the execution of all this might vary wildly, there is no doubt a few areas will capture our attention and be the driving forces behind business decisions over the next 12 month.
From FastCompany.com, Plus-One This: Proof That Google Plus Will Prevail
What makes Google Plus different is that it is the new backbone of a company that does search better than anyone already–something Facebook could never compete with. You use Google to search, right? Well, imagine if Google knew every piece of data about you that Facebook knew. Imagine how better equipped they would be to serve you what you are looking for. Google Plus is a way of entrenching Google’s dominance in that area, not a way of stealing Facebook users. If you are in first place, that’s the time to accelerate your lead.
From SearchEngineLand.com, Stats On Mobile Content & Impact On Google Rankings
Bryson Meunier from Resolution Media posted an update on his personal blog about the correlation between mobile content and ranking in Google. There were three findings:
From SocialMediaExaminer.com, 4 Ways to Boost Your Facebook Engagement With Promotions
While there are many core methods for increasing engagement such as creating highly shareable content, posting images and videos and posting succinctly at key times—a powerful method is to run promotions. Promotions have the ability to draw visitors to a Facebook Page, and when used correctly, can be a very valuable tool to accomplish your business’s engagement objectives.
From BusinessInsider.com, 5 Recruitment Metrics Every HR Professional Should Report (Part 1)
Measuring the performance of a candidate acquisition campaign requires tracking key metrics that can indicate the effectiveness of the recruitment campaign, highlight how well the campaign is working and point out areas where improvement is necessary. In this first part of our two part series we look at five metrics that talent acquisition professionals like to see and will need for management reporting. These are essential in order to measure the impact of their recruitment strategy and to determine how things can be improved further.