From Entrepreneur.com, Infographic: Small-Business Owners Spending More Time, Money on Social Media
More small-business owners are focusing their marketing efforts on social media than in years past. According to a recent survey from Vertical Response, a small-business marketing company, 66 percent of small businesses are spending more time on social media compared to last year. The company surveyed 462 small businesses, most with 100 or fewer employees on how much time they spend on social media activities.
From SocialMediaExaminer.com, How to Effectively Rebrand Your Social Media Profiles
According to Luke Brassinga of Likeable Brands, “True rebranding involves updating a company’s goals, message and culture.” Rebranding is best suited for companies that are changing their overall structure, substantially diversifying their product offerings, or addressing business aspects that are outdated or failed.
From SocialMediaToday.com, 3 Personal Problems Sabotaging Your Social Media Success (And How to Fix Each)
Your social media success isn’t dictated by your budget, competition, or bad economic conditions. It’s dictated by you. Because at the end of the day, it’s your skill, expertise and execution that will have the biggest impact on your results. Not the latest trend, tip, or tactic you read about on Mashable. Here are 3 personal problems sabotaging your success, and how to fix each one of them.
From BusinessInsider.com, Here’s The Optimal Length For A Tweet If You Want That Tweet To Be Retweeted
It’s not obvious that the length of a tweet on Twitter might affect the number of people who engage with it. After all, tweets are all roughly the same length: Fewer than 140 characters. Social media marketing and analytics company Track Social decided to measure whether tweet length affected the likelihood of getting a retweet from others on Twitter. The company found that the sweet spot for tweet length is 71-100 characters.
From Linkedin.com, The High Cost of Cheap Buzzwords
#BigData. Alignment. Streamline. The list goes on. In fact you can create your own buzzwords with this Solution. For those of us who have been involved in Enterprise (there’s one too!) for decades, we all get the joke. We also still use them – some do serve purposes. The problem with jumping on a buzzword like Big Data just because it’s popular is that it conceals a bigger problem – Small Brains. Big Buzzwords. Small Talk.