Writing for the Web

COURSE LENGTH: 1 day
UPCOMING DATES: TBA
TIME: 10 a.m. – 5 p.m.
PRICE: $400
INSTRUCTOR: Jennie Ruby


Live, Online Instructor-Led Training


Readers on the Internet are not the same as readers of print. The average person spends less than a minute on a web page, and you have less than 30 seconds to get to the point of the page – quickly. Online readers tend to scan text, jump, skip things, and multitask, whereas print readers are more likely to focus on and read a text sequentially.

And not only do you need to write a web page, but you need to write a page so the search engines can find it, and it is search engine optimized. A tall order!

This Richmond TECHEAD training course will examine web pages, blogs, e-newsletters, and more. We’ll look at examples of good and bad writing on the Internet so your text doesn’t fall into this latter category. We’ll talk about good, active sentences that are concise and well-formed and headings that tell the gist of the story in a few powerful words.

If you’re working on writing something now, bring it to class! If not, we have plenty of text examples and writing examples for you to experiment with and ultimately improve.

And in the end? You’re writing style will be engaging, motivational and concise… sure to get you noticed on the web (in a good way that is!)

You’ll Be In Demand With Our TECHEAD Web Writing Training

  • Know the Difference Between Print and Web. Text that works best on the Web is text that gets to the point fast and that makes it easy for readers to pick out key information. Studies show readers scan headings, boldfaced items and images. Learn to put your most important information at the top!
  • Get to the Point. Readers assess webpages quickly. Your content has a few seconds—three or less!—to encourage people to read more, to take action, or to navigate to another of your pages. You’ll learn to keep it short and front load your content.
  • Consider mobile devices. More and more users are accessing web pages via mobile devices. Mobile readers don’t want to wait for content—and mobile networks are notoriously slower than dedicated connections. Learn to make every word count.

Class Outline

  • How Web Writing Differs From Print
  • Two Kinds of Web Use
  • Two Kinds of Web Writing
  • What to Consider Before You Write
  • Basics of Good, Clear Writing
  • Optimizing Your Writing Style for the Web
  • Converting Print Documents to Web Text
  • Headlines, Sub-Headlines, and Bullets

Who Should Be Here

This Richmond TECHEAD training class is ideal for creative writers, technical writers, bloggers, newsletter writers, and social media experts and virtually anyone involved in Internet writing.

Your Place or Ours for Training

Not convenient to visit our Richmond training center for our training classes? No problem … we’re flexible! We can bring our training classes to your business at your location – simply call 1-877-TECHEAD. We also offer hourly computer training consultation services to help you solve your specific design challenges or our Creative Solutions team can do your graphic design and website projects for you.

Other Techead Writing and Grammar Classes

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